Our Story

The little seed to our story was planted after the loss of our much loved mum/grandma Rosalyn.
From the greatest sadness came the brightest light of change for us. This brand is built off the back of her hard work, strength and love. We know her story and what she stood back up from over and over again.
We now understand the generational impact of violence, abuse and poverty. The silver lining of this is strength and the power of promises of which can only be achieved through healing.

Growing up together we’ve always referred to ourselves as trio. We’re bestfriends and share the most incredible bond together. We knew that we wouldn’t want to build this brand to empower women unless we were creating it together.

That’s why we created Heartstrings.

We give you HEARTSTRINGS HQ, a fun and flirty brand that gives women the freedom to step into their power and giving them the confidence to wear their heart on their sleeve and a place to shop all things full of love.

With every purchase we promise to donate 10% of all profits to charities that support women and children suffering domestic violence and abuse, helping to give power back to women.
We believe that the more you give, the more you get. That’s the power of manifestation. We are with you every step of the way with the invisible string that connects us all.
Your superpower is your heart of gold, it is open and has the ability to stretch and expand so that when you rise you can lift others with you.

You’re all heart hunnie, if you’re still reading this now, then that is you.
We give you our heartfelt promise to support, love and inspire each other and to find as many loving and empowering ways to express your love to all of the girls and women in your life.